HERFON Trains Journalists in Yobe
By Mohammed Abubakar, Damaturu
To boost journalism in Yobe State, Health Reform Foundation of Nigeria (HERFON), Yobe State chapter, has ended a one-day Step Down Training on Media Strategy to HERFON’s coalition members in Damaturu, the state capital.
The journalists were drawn from electronic and print media organisations operating in the state.
Chairman of the HERFON in Yobe State, Kalli Lawan, in his presentation titled, “Using HERFON’s Media Strategy for Effective Results,’’ said that the training was aimed at facilitating better understanding of how to deploy the approaches highlighted in the HERFON’s Media Strategy and build capacity of participants to train their fellow members on the media strategy.
He explained the purpose of Media Strategy: “The media strategy and implementation guide was developed to inform HERFON’s media engagement on topical health issues. It also presents ways through which stakeholders in health sector can create and increase the awareness of the general populace on significant issues such as laws, policies and other issues relating to their health rights by leveraging traditional and new media.”
According to him, “the media is known to set agenda for people on what to think. “Exposure to media messages disseminated through a variety of channels is considered the most effective way to change knowledge, attitudes and behavior of people on issues”.
HERFON chairman also said that media mapping is the first critical step to effectively engaging the media. The output is a comprehensive list of media houses that can be partnered on the philosophy of the media organization and their reach.
Chairman Nigeria Union of Journalists (NUJ), Yobe State Chapter, Alhaji Yusuf Isa, called on Civil Society Organizations (CSO’s) to use media for all their activities as they were partners of progress in all aspects of life. He urged the Media to always be objective in their reportage.